How can we build brands and businesses that connect with our ideal customers, elevate customer experience, and build more brand loyalty? If you’ve ever wondered how to build a brand with purpose and passion, this episode is for you!

In this episode, Jordan interviews Twila Brown, entrepreneur and content developer at Novi Edge, all about how to build a strong brand with core values at the forefront, how to enhance your customer experience, and how to expand your revenue without increasing your marketing expenses.

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In this episode:

• 4:19 – Work as marketplace ministry
• 7:31 – The most important thing to consider when building your brand
• 16:45 – The biggest mistakes entrepreneurs & leaders make when building a brand
• 24:04 – Defining your core values & why it matters
• 32:20 – How your brand’s core values elevates customer experience & builds loyalty
• 40:39 – Tips for standing out in a crowded marketplace

Links & Resources mentioned:

• Ep. 55: The Sacredness of Secular Work with Jordan Raynor
• Arm Confetti
• Free mini-course: 12 Ways to Increase Revenue
• Practicing the Way by John Mark Comer
• The Ruthless Elimination of Hurry by John Mark Comer
• Holy Curiosity with Kat Armstrong

Connect with Twila:

• Twila’s Instagram @totallytwila
• Novi Edge’s Instagram @novi_edge
• Novi Edge: www.noviedge.com
• Arm Confetti Instagram @arm.confetti

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