How can we build brands and businesses that connect with our ideal customers, elevate customer experience, and build more brand loyalty? If you’ve ever wondered how to build a brand with purpose and passion, this episode is for you!
In this episode, Jordan interviews Twila Brown, entrepreneur and content developer at Novi Edge, all about how to build a strong brand with core values at the forefront, how to enhance your customer experience, and how to expand your revenue without increasing your marketing expenses.
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In this episode:
- 4:19 – Work as marketplace ministry
- 7:31 – The most important thing to consider when building your brand
- 16:45 – The biggest mistakes entrepreneurs & leaders make when building a brand
- 24:04 – Defining your core values & why it matters
- 32:20 – How your brand’s core values elevates customer experience & builds loyalty
- 40:39 – Tips for standing out in a crowded marketplace
Links & Resources mentioned:
- Ep. 55: The Sacredness of Secular Work with Jordan Raynor
- Arm Confetti
- Free mini-course: 12 Ways to Increase Revenue
- Practicing the Way by John Mark Comer
- The Ruthless Elimination of Hurry by John Mark Comer
- Holy Curiosity with Kat Armstrong
Connect with Twila:
- Twila’s Instagram @totallytwila
- Novi Edge’s Instagram @novi_edge
- Novi Edge: www.noviedge.com
- Arm Confetti Instagram @arm.confetti
Affiliate Disclaimer: Some of the links mentioned in our podcast may be affiliate links. This means that if you make a purchase from our link, we may receive a small commission at no extra cost to you. This is a small way of supporting our work here on the podcast, so we thank you for considering purchasing with our affiliate links!
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