If you’re ready to stop overthinking and start building your funnel this year, you’re in the right place! In this video, I share my journey as an entrepreneur and how building my first funnel transformed my business and life – even when it wasn’t “perfect” or super techy. Below, I’ve mapped out a step-by-step guide to help you do the same. Make sure to watch the video for more insights and personal stories!

The Power of Your First Funnel

One of the BEST decisions I made as an entrepreneur in the last 10+ years was creating my first funnel. It may not have been perfect, but it doubled our revenue AND gave me the freedom to take maternity leave without financial stress – in fact, that funnel brought in over $30k in revenue in our business while I was offline snuggling me daughter!

Why Funnels Matter

Hi, I’m Jordan! I’m an entrepreneur with over a decade of experience and a mama of 3 girls. Funnels have completed changed how I run my business by allowing me to work from home, homeschool, and travel with my family. Over the last seven years, I’ve built dozens of funnels across various industries and niches for myself and my clients. Now, I’m passionate about helping you create your successful funnels!

Your Funnel Doesn’t Need to Be Perfect to Work

Your first funnel won’t be perfect, and that’s okay! PROMISE. Mine first funnel was a simple setup, but it worked – and only because I *actually* launched it. For YEARS before that, I wasted so much time overthinking and never prioritizing the effort it takes to build one. But once I did, that funnel (and the ones I’ve created since then) have brought in SO much more impact, income, and FREEDOM into my business.

Setting Your Funnel Goal

Before you start building a funnel, your first step is to define your funnel’s goal. This step is CRUCIAL. Whether it’s selling a service or a digital product, getting clear on your end goal helps shape the entire funnel. Remember, an evergreen funnel is an automated journey from initial awareness to conversion.

Mapping Out Your Funnel Strategy

Think of your funnel as a journey. The entry point is the top of the funnel, where you capture initial interest through a freebie or opt-in. Then, there’s the consideration stage (my favorite!) where nurturing and serving (and yes, selling) happen. The focus here is on clear communication, building trust, and serving your audience well so that you attract the RIGHT people with the RIGHT offer and make it an easy “yes” for them to buy!

Building an MVP Funnel

Start with the Minimal Viable Product (MVP) — a simple version of your funnel that allows you to learn and optimize from the beginning. A working MVP can help you tailor and evolve your funnel based on real insights and feedback, laying the groundwork for more comprehensive strategies later.

Launch Now, Perfect Later

My BIGGEST advice to you is this: don’t wait to launch your funnel until everything is “perfect.” Yes, the tech obviously needs to all work correctly, but actually launching a funnel, even if it’s messy, is better than having none at all. You can refine and optimize as you go, but the key is to get it up and running!

Start Building Your Funnel Today

It’s time to make 2026 the year you build your funnel! All you need is a clear offer, solid strategy, and a little courage to just do it messy and learn along the way.

If you need help, be sure to sign up for my free workshop, The Freedom Funnel Blueprint – where we dive into all the steps you need to take to launch your first funnel in just 90 days. Let’s cross “build your first funnel” off your goals list together!

I hope this encourages you to start building your funnel. Thanks for reading, and I look forward to helping you create more margin & freedom in your business this year!