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No matter what kind of business you’re growing, creating a nurture sequence is so important for serving your audience well!  Nurture funnels are the magic tool to helping you build trust, establish yourself as a thought leader, segment your list, and eventually lead your audience into the sale in a non-sleazy, super-valuable way.  Curious what […]

5 steps to building your first nurture sequence

5 Steps to Building Your First Nurture Sequence

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I’m a total nerd when it comes to testing out different types of marketing strategies and funnels – which is why I’m so excited to share a post dedicated to helping you figure out which type of opt-in is right for YOU and YOUR BUSINESS. Today, we’re going to break down exactly what an opt-in […]

what type of opt-in is right for you

Which Type of Opt-In is Right for You?

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You’ve probably heard it a billion times before: the money is in your list. via GIPHY In case you haven’t heard this before: the money is in your list. Before you start to figure out *how* exactly you monetize your email list, you need to actually GROW an email list. Meaning, let’s get more people […]

creating an opt in for your business

9 Steps to Creating Your First Opt-In

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Ahhh nurture sequences! One of my FAVORITE topics – and one of the most underutilized marketing strategies out there. This is why YOU, my friends, are about to learn why you NEED a nurture sequence and exactly how to create your first one! Why You Need a Nurture Sequence You’ll hear me use the word […]

email marketing

What is a Nurture Sequence?