I don’t know about you, but I actually really LOVE seeing other folks’ Gift Guides! It’s a great way to learn about new products and companies, and it means I have to do less research on my end if I trust the person recommended the products. WIN WIN! Plus, when the gift guides *also* help […]

How can we build brands and businesses that connect with our ideal customers, elevate customer experience, and build more brand loyalty? If you’ve ever wondered how to build a brand with purpose and passion, this episode is for you! In this episode, Jordan interviews Twila Brown, entrepreneur and content developer at Novi Edge, all about […]

Get ready to tap into your inner expertise! Today’s episode of the Work and Worship podcast tackles the question many of us (especially busy moms!) often wonder – I love the idea of creating a digital offer or product, but how in the world do I figure out what kind of digital product to create?! […]

There are so many of us that have big God-sized dreams for our lives & businesses… And quite a few of us that let life/doubts/fears get in the way of making those dreams a reality. Even me! The past 2 years have been a whirlwind – for all of us. Personally, between the worldwide pandemic, […]

One of the hardest parts about becoming my own boss and starting our own business was figuring out all of the logistics and money. I joke that for all of my life I used to live by the “manual” of what people tell you to do (get good grades, go to a great school, get […]

No matter what kind of business you’re growing, creating a nurture sequence is so important for serving your audience well!  Nurture funnels are the magic tool to helping you build trust, establish yourself as a thought leader, segment your list, and eventually lead your audience into the sale in a non-sleazy, super-valuable way.  Curious what […]

Before you ever launch a funnel or start figuring out how the tech will work, the first step you’ll want to take is actually mapping out the funnel. There are a ton of different ways to build marketing funnels, and honestly, there’s no singular “right way” to build a funnel. What your funnel will look […]

There are a lot of reasons that building funnels can feel overwhelming.  The amount of tech options, tools, and integrations out there is incredible – but it’s also the #1 thing that gets in most people’s way when starting to build funnels. They simply don’t know which ones to choose or where to start, and […]

Well, to say March was an interesting month is probably an understatement. We went from living in our RV in the Colorado Rockies to moving back to our house on the East Coast and now self-quarantining with a pandemic on the loose. It’s definitely shaken up our schedules and priorities a bit – and so […]

I’m a total nerd when it comes to testing out different types of marketing strategies and funnels – which is why I’m so excited to share a post dedicated to helping you figure out which type of opt-in is right for YOU and YOUR BUSINESS. Today, we’re going to break down exactly what an opt-in […]

Yay! You made a sale. But what if it didn’t need to end there? What if you could take that one sale and make it even more profitable while giving your audience or client even more value? This is what upselling is all about! In today’s post, we’re going to walk through the step-by-step process […]

If you’ve spent a few seconds on my website or Instagram, you can probably tell that I get just a *little* bit excited about marketing funnels. I joke that marketing funnels and launch plans are my love languages – but I really do geek out over them! That’s why I’m SO excited to take it […]