You’ve probably heard it a billion times before: the money is in your list. via GIPHY In case you haven’t heard this before: the money is in your list. Before you start to figure out *how* exactly you monetize your email list, you need to actually GROW an email list. Meaning, let’s get more people […]

I’m not gonna lie… when I first found out we were pregnant I was terrified. Not to become a mom – I couldn’t WAIT to start growing our family. But I’d be lying if I told you I wasn’t nervous about what would happen to our business. We had grown our business from scratch – […]

The term “evergreen” gets thrown around a lot in the online marketing and education space, so today I wanted to break down exactly what it means, how to use evergreen funnels to grow your business, and whether an evergreen launch is the right fit for you. What does “Evergreen” mean in marketing? If you’re a […]

If you’re growing a business, you need to build an email list. And if you have an email list, you need to actually show up and serve that list – which is why nurture sequences are so so important! What’s crazy is I see SO many entrepreneurs and businesses neglect this marketing strategy – leaving […]

(and how to create one in your email system!) I get it, email marketing can feel super overwhelming when you’re first starting. Thankfully, it doesn’t take rocket science to build great funnels. Instead, it just takes some simple formulas to follow (like the one I’m going to share with you today!) But before we dive […]

Ahhh nurture sequences! One of my FAVORITE topics – and one of the most underutilized marketing strategies out there. This is why YOU, my friends, are about to learn why you NEED a nurture sequence and exactly how to create your first one! Why You Need a Nurture Sequence You’ll hear me use the word […]

Each month as I work on my Powersheets, I’m going to be sharing my goals, habits, and action items on the blog. My goal (all puns intended 🙃) is to encourage you to be more intentional in how you cultivate habits and set goals that really matter for your life and business. It’s also a […]

Does anyone else feel like January was a suuuper long month and then February just flew by in a blink of an eye?! Maybe it was the fact that I was away speaking at the Evolve Workshop in SF the first week and then came right to our RV in Colorado, but my oh my […]

This year I set a big goal to read 24 books (trying to average 2 a month!). To hold myself accountable – aside from just writing the goal in my Powersheets each month – I’m sharing my ongoing reading list here. Note: this blog will continue to be updated throughout 2020 as I read more […]

With everyone and their mother running to switch over to Flodesk for their email service provider (me included!), this topic of embedding forms has become one of the most requested posts of all time. Special shoutout to Kira for following up and making sure I *actually* followed through to write and share it! What is […]

When we first started our business, we had a very old school system for tracking our time and sending invoices. Essentially, I created an excel sheet and would manually enter the amount of time I’d spend on client projects. Then I’d manually create invoices in a word template and email them to clients in PDF […]

One of the questions I get asked a ton is how I created my own email signature. Today, I’m going to walk you through the SUPER simple & easy DIY way to build your own custom email signature. Heads up: you do not need to hire a designer or use a fancy software to make […]